Working Knowledge takes its name from the expertise and practical knowledge found in its team of industry veterans. We offer a unique mix of operational and marketing experience. We are experienced product managers and market researchers. We have guided numerous communications firms as they have developed product, pricing, positioning, and competitive plans for their companies and products. The benefits we offer our clients are several We find the answers to the specific questions that are important to your success. We do not deal in generalities. We do not develop one-size-fits-all market research. We have the critical mass of experienced people in one place to quickly develop the market information you require. We allow you to get important information before you have to hire and commit internal staff. We have expertise in developing and executing primary and secondary market research. We have a large base of industry contacts that allows us to get to the right decision makers within the companies you are targeting. We have the advantage of being an independent agency. We can collect market data in confidence, without broadcasting your company plan. We can discuss product price points with your customers without the "negotiating" inherent in the direct buyer – seller conversations. We know our markets. Our expertise comes from our background in the communications industry. We stay on top of the companies and technologies that make the market tick. That knowledge translates into better, more thorough results for you. We are easy to do business with. Our engagements are well targeted and typically short-duration. We develop a work plan that suits the client's budget and time frame.