Typically, our clients are engaged in a start-up activity. They can be established companies evaluating a new product, early-stage companies validating a market need, venture firms getting information about a promising company, a marketing manager establishing a connection with an important potential buyer or a sales manager who needs to make sure the sales force has the best messaging and sales collateral available. Raising money Funding hurdles are rising. Whether you are trying to raise your first round, a follow-on round or justifying internal product development budgets, the requirement to demonstrate market demand is higher than ever. Working Knowledge can bring the customer's voice into your meeting and raise the confidence of your investors. Finding and engaging the first customers The first customer is the most important validation for a new product. Technology buyers seldom purchase products without a reference account. Working Knowledge will help you engage with important customers early in the decision cycle, effectively giving you the ability to quietly introduce your product into key accounts early in the development cycle. Getting reliable information about feature demand, customer willingness and ability to buy. Which features have the broadest market? What must be included in Release 1? What is the best product roadmap? If we build it will the customers really buy? These are the toughest and most fundamental questions for product managers and developers. All too often the best data available comes from one or two anecdotes from the field. It is not always clear that the anecdotes represent a real market need. Working Knowledge can connect you to a large cross-section of decision makers. Our process is disciplined and will yield information you can use, not sound bites. Development of Sales, Marketing and PR materials and campaigns. Once all the validation and development work is complete, there is still the task of selling and promotion. Working Knowledge can help develop sales presentations, collateral and PR campaigns that will get your business noticed.