Welcome to Working Knowledge. Market insight for decision makers. Working Knowledge decision support services are designed to help validate your company’s marketing, product and sales assumptions. Working Knowledge services ensure you hit the market exactly where you planned with the information you need to find your first sales. Working Knowledge brings targeted, customized market information into your decisions: What is the real value of my product? Who is likeliest to buy my product? Which features will give my product the critical edge? How do my products compare to the competition? How do we do it? By having your most important customers and partners pre-test your business plan and its key assumptions. Let Working Knowledge put its expertise and industry contacts to work for you.